AI avatars

Generally yes when produced with models and services whose licences permit commercial use, and when you avoid reproducing protected characters, logos or real people without consent. We document the tools and terms used, add rights tracking to the pipeline and recommend human review before publication. For high-visibility campaigns we can also run similarity checks against known works and keep a record of prompts and seeds for each asset.

Style references, fine-tuned or LoRA-adapted models on your assets, controlled prompt templates, negative prompts and automated brand checks, followed by an approval step. Consistency improves with a small library of approved examples. Where the brand has strict guidelines we encode them as automated checks (colours, composition, prohibited elements) that run before anything reaches a reviewer.

Only with their documented consent, and with disclosure to viewers where required. We build consent, usage limits and revocation into the process, and can watermark outputs. For most training and marketing needs a licensed stock or synthetic avatar is simpler. Where you do use a real person, we keep the consent record, the voice sample and the permitted uses together with the asset so it can be honoured later.

AI voices, translation and lip-sync now support many languages, so one video can be localised into several with review. We check pronunciation of names and terms and keep a glossary per language. A native speaker reviews the first videos in each language, and their corrections become rules for later batches.